Turning a Quiet Industry Leader into a
Digital Powerhouse

How I helped Glenn Industries rebuild their digital presence, align sales & marketing, and position themselves for national growth.

Overview

Client: Glenn Industrial Group
Industry: Industrial Services / Environmental / Wastewater
Engagement: Fractional CMO, Digital Strategy, Website + CRM, Lead Generation
Timeframe: Early 2025 –Present

The Challenge

A legacy company with massive capability — and almost no digital footprint.

Glenn Industrial Group is a trusted name in industrial services — from wastewater management to vacuum truck services and environmental cleanups. But despite their scale and reputation, their digital presence didn’t reflect their credibility or service offering.

Their site was outdated, not optimized for search, and offered no way to track or convert leads. There was no real CRM in place, no inbound strategy, and no way to connect their field success to online growth.

The goal? Modernize the brand. Centralize marketing. Build a system for growth.

My Role

As Fractional CMO, I led the full digital transformation of Glenn Industrial Group:

1. Website Redesign & Messaging Overhaul

  • Re-architected the website for modern UX and technical SEO

  • Crafted updated positioning to communicate capability, compliance, and experience

  • Clarified service offerings across key verticals: vacuum services, hydro blasting, tank cleaning, environmental response

  • Added conversion points throughout site (contact forms, quote requests, CTA hierarchy)

2. SEO & Local Market Strategy

  • Optimized site structure and content for industrial B2B keywords.

  • Created new location pages for multi-state reach

  • Implemented technical SEO fixes and performance enhancements

  • Tracked visibility increases across Google Search Console and rankings tools

3. CRM Implementation & Sales Alignment

  • Implemented CRM to track leads, opportunities, and pipeline

  • Integrated website forms with CRM for automatic lead assignment and follow-up

  • Created dashboards to align marketing and business development efforts

  • Enabled real-time sales insights from inbound and referral channels

Results

A credible, high-performance digital foundation — ready to scale.

01. New website launched with clear UX, SEO optimization, and lead capture

02. Dramatically improved visibility for key industrial service terms

03. CRM system fully integrated with marketing and sales workflows

04. Modern sales materials built to support BD and field teams

05. Strategic marketing roadmap in place to support multi-state growth

What Made This Work

    • Messaging that matched capability: We told the real story — backed by decades of experience.

    • Sales + marketing integration: This wasn’t “just a website.” It was a full business enablement platform.

    • Industrial doesn’t mean boring: The brand now feels confident, trustworthy, and real.

Have a great business that no one sees? Let’s change that.

Let’s talk about your next move.

Work With Me