I will help you start-up without screwing up.
From concept to reality — 20+ years inside startup leadership, 40+ products launched, and the frameworks I run inside paid engagements, packaged for founders who want a clear next move.
Book a Free Call →Startup Marketing Services That Drive Revenue
Customized Coaching
The Founder Boot Camp. 6 weeks of weekly working sessions with a 20+ year startup veteran who has launched 40+ products.
Fractional CMO
Embedded marketing leadership for startups ready to scale. I sit in your leadership meeting, own the strategy, and report to the number.
AI Automation
Managed AI marketing services — content, SEO, dashboards, automation. Built and run for you, month after month.
Product Development
Market analysis, business case development, and product roadmapping. From idea to launch-ready scope.
Brand Building
SEO, social, website content, and brand strategy roadmaps. The full positioning + visibility stack installed across every channel.
Fundraising Support
Pitch deck crafting, deal structuring, investor outreach, and the marketing thesis investors actually underwrite.
20+ Years of Startup Experience in Every Engagement
Every framework I run inside paid engagements comes from real product launches in the field. Start founder-friendly with The Digital Start-up Playbook, step up to the Boot Camp, or bring me in for an embedded seat — you work with me directly, with the same playbooks, scaled to your stage and budget.
Book a Free Call →The 8 Areas Every Startup Has to Get Right
Real Founder Outcomes From 1-on-1 Work
Steven asked the questions no one else was asking. He stress-tested assumptions I was too close to see — and the validation process changed how we approach every product decision now.
I came in with a notebook full of half-formed ideas. By the end of the Boot Camp I had a written vision and a clearer next move. That clarity is what was missing.
Steven sells judgment. The frameworks help, but the real value is having a 20+ year startup veteran looking at my business every week and telling me what he actually sees.
Steven helped me rebuild our deck and traction story from scratch. The investor conversations got noticeably sharper — and so did our internal clarity.
The weekly cadence is what makes this different. Other coaches gave me homework. Steven made decisions with me — real ones, in real time.
IV20 SPIRITS
Aware Monitoring
GLENN INDUSTRIES
Eclipse
+ MORE
The Startup Track Record
20+ years inside the work — built, launched, and operated across spirits, tech, B2B services, and consumer brands.
20+ years inside startup marketing leadership.
Across spirits, B2B SaaS, consumer, and AI-native startups.
Every framework I run inside paid engagements.
From idea-stage to scaling past Series A.
Real Founder Case Studies
From concept to launch — a new spirits brand built on a sharp wedge.
Positioning rewrite, ICP lockdown, and the 90-day launch plan installed and shipped inside the engagement.
Embedded fractional CMO. One seat owned the strategy and the number.
Three vendors consolidated. Brand position rewritten. KPI dashboard live by Week 4 and reviewed weekly.
Turnaround in positioning and GTM for a mid-market industrial brand.
From generic category language to a sharp differentiated position investors and buyers could repeat back.
AI-native marketing operations installed across content, SEO, and reporting.
One person delivering the output of a four-person team — automated dashboards, AI content workflows, and prompt libraries.
Find the Right Resource for Your Stage
The Digital Start-up Playbook
Every framework I run inside paid engagements, packaged for founders who want to install the foundation themselves.
The Founder Boot Camp
Weekly 1-on-1 working sessions with a 20+ year startup veteran. Lock the vision and ship the next 90 days.
Fractional CMO Engagement
Embedded marketing leadership for post-PMF startups ready to scale.
Managed AI Services
AI-powered content, SEO, and reporting systems — built and run for you, compounding month after month.
Startup Grants & Funding
A founder-vetted list of grants, accelerators, and non-dilutive funding sources currently open.
Founder Resource Directory
A growing library of founder templates — VOC scripts, positioning frameworks, KPI dashboards, and more.
The Digital Start-up Playbook.
The founder's guide to building, scaling, and operating in the AI era.
40+ modules. Every framework I run inside paid coaching and fractional CMO engagements — VOC, validation, positioning, GTM, customer acquisition, growth systems, and AI-native marketing ops. Templates, real examples, and hands-on services to help you build at your pace.
Frameworks From the Digital Start-up Playbook
Ready to start-up without screwing up?
Book a free 30-minute 1-on-1 call. We'll diagnose your stage, your highest-leverage next move, and which engagement fits — coaching, fractional CMO, AI services, or just the Playbook.