I will help you start-up without screwing up.
From concept to reality: I turn ideas into impactful businesses. From crafting memorable brands to disruptive and successful products. At SM we focus on helping entrepreneurs who are here to disrupt their market or industry with the next big thing!
WHAT I DO
Get the Support You Need to Grow
Your Business
We specialize in empowering entrepreneurs to turn their visions into thriving ventures. My services are designed to address the critical needs of startup founders and business owners, offering tailored support in four key areas:
Customized Coaching
Whether you're just starting out or already juggling flaming swords, We'll provide tailored advice and connect you with industry experts to keep the show running smoothly.
Product Development
Turn your 'eureka' moments into actual products with expert guidance on development, vendor wrangling, and market sleuthing. Leverage in-depth market analysis, solid business case development, strategic product roadmapping, and the voice of the customer to build products that truly resonate.
Brand Building
Strategies to enhance your brand's presence, focusing on SEO, social media growth, and effective website content creation. Get access to detailed roadmaps and brand-building strategies to establish a strong, lasting identity in your market.
Fundraising Support
Learn to craft pitch decks so compelling even your grandma would invest, structure deals like a pro, and negotiate without breaking a sweat. Get expert support on investor outreach and warm introductions to the right backers who believe in your vision.
MY PUBLICATIONS
Featured On







EVERY GREAT SUCCESS STORY STARTS WITH A DARING DREAM.
We specialize in shaping bold product ideas and love collaborating with small businesses and start-ups.
What do you get?
- Our Network
- My Team & Resources
- Our Connections & My Experience
Let’s get you from idea through launch.
NUMBERS SPEAK
Your ultimate entrepreneurial coach, guiding you through every twist and turn of launching and scaling your business—minus the rollercoaster screams.
WHAT I DO
A Showcase of My Work and Passion Projects






Real Results from Real Founders

Robert Levy
Working with Steven has been nothing short of transformative for my business. His deep understanding of entrepreneurial challenges and ability to provide actionable strategies helped me scale faster than I thought possible.

Alex Ohadi
I cannot recommend Steven Mitts enough. His coaching style is unique—equal parts encouraging and challenging. He helped me identify blind spots, refine my strategy, and focus on the key areas that have driven real results.

Pete Safran
As a new entrepreneur, I struggled with direction until I started coaching with Steven Mitts. He provided the clarity and tools I needed to structure my business and achieve consistent growth.
How can I help you
Frequently Asked Questions
Whether you are developing a new product, launching a startup company, or overcoming barriers to entry, I provide the strategy, resources, and hands-on support to help you succeed.
What is involved in developing a new product?
Bringing a new product to market requires a structured approach, from ideation to launch. I provide support in:
- Identifying customer needs and market gaps
- Developing prototypes and refining them through testing
- Sourcing manufacturers and creating a scalable production plan
- Crafting a go-to-market strategy that drives success
What makes a product disruptive?
Disruptive products reshape industries by introducing innovations that challenge traditional solutions. To create a product that stands out, I assist with:
- Identifying untapped market opportunities
- Developing a business model that differentiates from competitors
- Scaling your product to ensure market adoption and sustainability
What is the role of a startup company in the business ecosystem?
A startup company drives innovation, job creation, and industry transformation. Whether you are launching a tech startup or a consumer brand, I provide guidance on:
- Structuring a business model that supports growth
- Securing funding through investors, grants, or accelerators
- Developing a scalable strategy for long-term success
How do entrepreneurship projects differ from traditional business ventures?
Unlike traditional businesses, entrepreneurship projects focus on innovation, scalability, and high-growth potential. My expertise includes:
- Developing creative solutions to industry challenges
- Identifying funding opportunities, including venture capital and crowdfunding
- Building an agile business model that adapts to market changes
What are barriers to entry in a business?
Barriers to entry can make it difficult for new businesses to compete. These may include:
- High startup costs and capital requirements
- Regulatory hurdles and compliance challenges
- Brand loyalty and established competition
I work with entrepreneurs to develop strategic solutions that overcome these challenges and position businesses for success.
What is new business development, and why is it important?
New business development is critical for growth, innovation, and market expansion. I provide support in:
- Identifying new market opportunities
- Creating a strategic expansion plan
- Building partnerships and revenue streams for long-term sustainability
How do I generate innovative business ideas for a startup?
Developing a scalable, high-potential startup idea requires a combination of research, creativity, and validation. I assist with:
- Identifying market gaps and customer pain points
- Refining business ideas based on industry trends and insights
- Testing concepts through minimum viable products (MVPs)
What does it take to launch a successful startup business?
Launching a startup business requires more than just an idea—it demands a clear vision, strong execution, and a scalable strategy. I help entrepreneurs with:
- Business planning and securing funding
- Developing a scalable operational framework
- Building an effective marketing and customer acquisition strategy
Are you ready?
Let's Connect
Whether you’re looking to collaborate on a project or just want to brainstorm over a virtual coffee, feel free to reach out—I’m always up for a good chat and new opportunities.