I will help you start-up without screwing up.
From concept to reality — 20+ years in startups, 40+ products launched, and the frameworks I run in client engagements, packaged for founders who want a clear next move.
Book a Free Call →Startup Marketing Engagements That Move Revenue
Customized Coaching
1-on-1 coaching with a 20+ year startup veteran who has launched 40+ products — weekly working sessions on your idea, your market, and your next move.
Fractional CMO
Senior marketing leadership for startups ready to scale. I join your leadership team, set the strategy, and stay accountable for the results.
AI Automation
Managed AI marketing services — content, SEO, dashboards, automation. Built and run for you, month after month.
Product Development
Market analysis, business case development, and product roadmapping. From idea to launch-ready scope.
Brand Building
SEO, social, website content, and brand strategy roadmaps. The full positioning + visibility stack installed across every channel.
Fundraising Support
Pitch deck crafting, deal structuring, investor outreach, and the marketing thesis investors actually underwrite.
20+ Years of Startup Experience in Every Engagement
Every framework I run in client engagements comes from real product launches — not theory. Work with me through the free Digital Start-up Playbook, 1-on-1 coaching, or as your fractional marketing lead — the same playbooks, scaled to your stage and budget.
Book a Free Call →The 8 Areas Every Startup Has to Get Right
Real Founder Outcomes From 1-on-1 Work
Steven ran our marketing like it was his own company. Three disconnected vendors became one clear plan, and our pipeline finally became something we could forecast.
I came in with a notebook full of half-formed ideas. A few weeks of working sessions later I had a written vision, a validated wedge, and a clear next move.
Steven rewrote our positioning and the way we talk about the company changed overnight. Same product, far sharper story — and far better conversations.
Steven caught a positioning mistake before we spent a dollar promoting it. Having 20+ years of real launches looking at my business changed how I make decisions.
Steven helped us launch on a sharp wedge instead of a vague idea. The positioning and the 90-day plan were installed and shipped — not just slides.
IV20 SPIRITS
Aware Monitoring
GLENN INDUSTRIES
FanSynQ
+ MORE
20+ Years of Building Real Startups
Built, launched, and marketed products across spirits, tech, B2B services, and consumer brands — not theory, real launches.
20+ years building and marketing startups.
Across spirits, B2B SaaS, consumer, and AI-native startups.
Every framework I run in client engagements.
From idea stage through scaling.
Real Founder Case Studies
From concept to launch — a new spirits brand built on a sharp wedge.
Positioning rewrite, ICP lockdown, and the 90-day launch plan installed and shipped during the engagement.
Fractional CMO leadership — one person leading strategy, execution, and the numbers.
Three vendors consolidated, brand position rewritten, and a live KPI dashboard reviewed every week.
Turnaround in positioning and GTM for a mid-market industrial brand.
From generic category language to a sharp differentiated position investors and buyers could repeat back.
AI-native marketing operations installed across content, SEO, and reporting.
One person delivering the output of a four-person team — automated dashboards, AI content workflows, and prompt libraries.
Find the Right Resource for Your Stage
The Digital Start-up Playbook
Every framework I run in client engagements, packaged for founders who want to install the foundation themselves.
Customized Coaching
Weekly 1-on-1 working sessions with a 20+ year startup veteran. Lock the vision and ship the next 90 days.
Fractional CMO Engagement
Senior marketing leadership for post-PMF startups ready to scale.
Managed AI Services
AI-powered content, SEO, and reporting systems — built and run for you, compounding month after month.
Startup Grants & Funding
A founder-vetted list of grants, accelerators, and non-dilutive funding sources currently open.
Founder Resource Directory
A growing library of founder templates — VOC scripts, positioning frameworks, KPI dashboards, and more.
The Digital Start-up Playbook.
The founder's guide to building, scaling, and operating in the AI era.
40+ modules covering every framework I run in client engagements — voice of customer, validation, positioning, go-to-market, customer acquisition, growth systems, and AI-powered marketing ops. Templates, real examples, and hands-on help so you can build at your pace.
Frameworks From the Digital Start-up Playbook
Ready to start-up without screwing up?
Book a free 30-minute 1-on-1 call. We'll diagnose your stage, your highest-leverage next move, and which engagement fits — coaching, fractional CMO, AI services, or just the Playbook.
Practical, no-fluff startup and marketing breakdowns from 20+ years and 40+ product launches — plus new free resources as they drop.