I will help you start-up without screwing up.
From concept to reality — 20 years inside startup leadership, 20+ products launched, and the frameworks I run inside paid engagements packaged for founders who want results, not advice.
Book a Free Call →Engagements that move the number.
Customized Coaching
The Founder Boot Camp. 6 weeks of weekly working sessions with a 20-year operator who has launched 20+ products.
Fractional CMO
Embedded marketing leadership for startups ready to scale. I sit in your leadership meeting, own the strategy, and report to the number.
AI Automation
Managed AI marketing services — content, SEO, dashboards, automation. Built and run for you, month after month.
Product Development
Market analysis, business case development, and product roadmapping. From idea to launch-ready scope.
Brand Building
SEO, social, website content, and brand strategy roadmaps. The full positioning + visibility stack installed across every channel.
Fundraising Support
Pitch deck crafting, deal structuring, investor outreach, and the marketing thesis investors actually underwrite.
Twenty years inside the work. The operating system on the other side.
Every framework I run inside paid engagements comes from real product launches — not theory, not slide decks. Whether you start with the Playbook, the Boot Camp, or an embedded seat — same operator, same playbooks, different levels of involvement.
Get Started →Eight moves that decide whether you ship.
Real founders. Real outcomes.
Steven asked the questions no one else was asking. He stress-tested assumptions I was too close to see — and the validation process changed how we approach every product decision now.
I came in with a notebook full of half-formed ideas. By the end of the Boot Camp I had a written vision and a clearer next move. That clarity is what was missing.
Steven sells judgment. The frameworks help, but the real value is having a 20-year operator looking at my business every week and telling me what he actually sees.
Steven helped me rebuild our deck and traction story from scratch. The investor conversations got noticeably sharper — and so did our internal clarity.
The weekly cadence is what makes this different. Other coaches gave me homework. Steven made decisions with me — real ones, in real time.
IV20 SPIRITS
Aware Monitoring
GLENN INDUSTRIES
Eclipse
+ MORE
The receipts.
Two decades inside the work — built, launched, and operated across spirits, tech, B2B services, and consumer brands.
Two decades inside startup marketing leadership.
Across spirits, B2B SaaS, consumer, and AI-native startups.
Every framework I run inside paid engagements.
From idea-stage to scaling past Series A.
Inside the work.
From concept to launch — a new spirits brand built on a sharp wedge.
Positioning rewrite, ICP lockdown, and the 90-day launch plan installed and shipped inside the engagement.
Embedded fractional CMO. One seat owned the strategy and the number.
Three vendors consolidated. Brand position rewritten. KPI dashboard live by Week 4 and reviewed weekly.
Turnaround in positioning and GTM for a mid-market industrial brand.
From generic category language to a sharp differentiated position investors and buyers could repeat back.
AI-native marketing operations installed across content, SEO, and reporting.
One operator delivering the output of a four-person team — automated dashboards, AI content workflows, and prompt libraries.
Find the move that fits your stage.
The Digital Startup Playbook
Every framework I run inside paid engagements, packaged for founders who want to install the foundation themselves.
The Founder Boot Camp
Weekly 1-on-1 working sessions with a 20-year operator. Lock the vision and ship the next 90 days.
Fractional CMO Engagement
Embedded marketing leadership for post-PMF startups ready to scale.
Managed AI Services
AI-powered content, SEO, and reporting systems — built and run for you, compounding month after month.
Startup Grants & Funding
A founder-vetted list of grants, accelerators, and non-dilutive funding sources currently open.
Founder Resource Directory
A growing library of operator templates — VOC scripts, positioning frameworks, KPI dashboards, and more.
The Digital Startup Playbook.
The founder's guide to building, scaling, and operating in the AI era.
40+ modules. Every framework I run inside paid coaching and fractional CMO engagements — VOC, validation, positioning, GTM, customer acquisition, growth systems, and AI-native marketing ops. Templates, real examples, and operator services to help you build at your pace.
Frameworks & founder essays.
The 5-step brand positioning framework
How to sequence a launch when you have one shot
Finding repeatable channels before you scale spend
Voice of the Customer — the validation process founders skip
When to hire a fractional CMO vs full-time
Ready to start-up without screwing up?
Book a free 30-minute 1-on-1 call. We'll diagnose your stage, your highest-leverage next move, and which engagement fits — coaching, fractional CMO, AI services, or just the Playbook.