Rebuilding a Legacy B2B Brand
from the Ground Up

How I helped Aware Monitoring Systems go from a low-traffic website to a full-scale digital growth engine.

Overview

Client: Aware Monitoring Systems
Industry: Security Systems / Commercial Services / B2B
Engagement: Fractional CMO, Digital Transformation, Marketing Ops, CRM
Timeframe: 2023–Present

The Challenge

Legacy reputation, but zero digital traction.

Aware Monitoring Systems had the tech, the team, and the trust — but they were invisible online. Their website was outdated, unranked on Google, and generated zero inbound leads. They had no marketing automation, no CRM strategy, and no funnel to convert cold prospects into clients.

We were starting from ground zero, but the vision was clear:
Turn Aware into a digitally discoverable, credibility-packed, lead-generating B2B brand.

My Role

As Fractional CMO, I led a full-stack marketing transformation:

1. Website Redesign & SEO Optimization

  • Rebuilt the website architecture for speed, clarity, and mobile-first UX

  • Crafted new messaging focused on value, proof, and positioning

  • Implemented SEO best practices: keyword targeting, technical fixes, schema markup, and metadata

  • Created core service landing pages to rank for flood monitoring, flood safety, and regional service terms

2. CRM Implementation & Automation

  • Implemented a CRM (HubSpot) from scratch to manage deals, contacts, and lifecycle stages

  • Set up lead scoring, sales pipelines, and automated follow-up sequences

  • Integrated forms and contact flows from website to CRM for seamless ops

3. Email Marketing & Lead Funnels

  • Built multiple lead magnets and gated resources for B2B prospects

  • Created full email nurture sequences: Awareness > Consideration > Conversion

  • Developed ongoing newsletters to maintain top-of-mind presence with clients and prospects

4. Event Support & Client Activation

  • Designed brand experiences and support assets for in-person client events

  • Developed pre-event campaigns and post-event follow-ups to maximize ROI

  • Helped turn events into lead gen machines with tracking and CRM workflows

5. Ongoing Digital Growth Strategy

  • Manage monthly growth plans: SEO content, digital ads, and performance reviews

  • Created reporting dashboards with KPIs: site traffic, MQLs, CRM stages, close rate

  • Advising on ongoing campaign optimizations and long-term brand positioning

Results

From silence to pipeline — in under 12 months.

01. Website traffic increased by 400% in the first 6 months

02. 10+ high-intent leads per month through SEO + funnel strategies

03. Fully integrated CRM + email marketing engine built from scratch

04. Increased client engagement via events + automated follow-up

05. Strong positioning in regional search rankings for commercial security terms

What Made This Work

  • No guessing — just systems: We didn’t throw spaghetti at the wall. We executed a real strategy.
  • Every channel connected: CRM, website, email, and events all fed one another.
  • B2B credibility at every touchpoint: From web copy to follow-up emails, everything screamed “trust.”

Want to build a brand from scratch and scale smart?

Let’s build a pipeline that doesn’t rely on hope.

Work With Me