Marketing clarity. Predictable growth.
Real customer acquisition.
I help founders grow faster with a clear go-to-market strategy, focused execution, and a scalable marketing system.
I’m Steven Mitts — founder, operator, and Fractional CMO.
For founders who want clarity —not chaos.
This service is built for founders preparing to launch or scale who lack clear marketing leadership.
Channels feel scattered. Results feel inconsistent. Growth feels harder than it should.
For founders who want clarity —not chaos.
Launching without clarity on where customers will come from
Marketing that feels busy, expensive, and unpredictable
Teams working hard, but not aligned
Traffic without conversions
High or uncertain acquisition costs
Messaging that does not cut through
Channels that do not work together
The need for leadership without a full-time hire
The Problem
Great products don't fail. Messy marketing does.
Most startups struggle because their marketing foundation is fragmented. No clear message. No real GTM strategy. No predictable acquisition. No one owning growth.
• Disconnected tactics without strategy
• Team confusion and wasted effort
• Growth that feels like guesswork
I fix this with structure and leadership.
I build unified growth strategies, design GTM plans around real markets, and create systems that drive predictable demand.
02. Predictable customer acquisition systems
03. Aligned teams executing with clarity
04. Data-driven growth, not guesswork
What I actually do
This isn't an agency.
It's marketing leadership.
As a Fractional CMO, Steven steps in as the marketing leader — aligning strategy, focusing execution, and building systems teams can follow. No disconnected tactics. No guessing. Just leadership and results.
As a Fractional CMO, Steven steps in as the marketing leader — aligning strategy, focusing execution, and building systems teams can follow. No disconnected tactics. No guessing. Just leadership and results.
Go-to-market strategy with execution support
Clear messaging and positioning
Predictable customer
acquisition systems
Lead generation that scales
Website optimization for conversion
SEO and content frameworks
Paid media strategy
CRM and email systems
Sales and marketing alignment
Weekly leadership support
Digital Marketing Playbook
Analytics, dashboards, forecasting
What I actually do
CMO-level leadership across the entire funnel.
Customer acquisition
Lead generation
Growth marketing
Website & SEO
Paid advertising
PR & positioning SEO and content frameworks
Analytics & forecasting
Built by an operator, not an agency.
Real results from real companies. No fluff, no hype — just predictable growth systems that work.
Lead flow
doubled
Rebuilt acquisition funnel for B2B SaaS, increasing qualified leads by 120% in 6 months
Successful product launches
Led GTM strategy for 15+ product launches across tech, CPG, and regulated markets
Lower
CAC
Reduced customer acquisition cost by 45% through channel optimization and conversion improvements
Funnels rebuilt for conversion
Increased conversion rates by 3-5x through messaging clarity and funnel optimization
Built for founders. Designed to scale.
A simple system for sustainable growth.
Every engagement follows a proven framework designed to take founders from chaos to clarity to predictable growth.
Clarify
Define your market, message, and ideal customer. Identify what’s working and what’s broken.
Align
Build a unified GTM strategy. Align your team, channels, and messaging around a clear plan.
Systemize
Create repeatable processes for customer acquisition, lead generation, and conversion.
Execute
Launch with focus. Test, learn, optimize. Build predictable growth that scales.
A simple system for sustainable growth.
Steven Mitts is a Fractional CMO who has spent his career building, launching, and scaling companies across tech, SaaS, CPG, spirits, cannabis, and regulated markets.
As a founder and operator, Steven understands the challenges of early-stage growth — limited resources, unclear markets, and the pressure to prove traction quickly. He has been there. He has built that.
Today, Steven helps founders gain marketing clarity, build predictable acquisition systems, and scale growth without the guesswork. No agency overhead. No disconnected tactics. Just strategic leadership and execution that drives results.
A simple system for sustainable growth.
Run your free GTM clarity profile and get a custom marketing one-pager showing exactly what’s holding your growth back — and how to fix it.
Free 3-minute GTM clarity breakdown
01. Custom Marketing One-Pager
02. Digital Marketing Playbook access
03. No commitment required