PHASE 2 — GROW (Acquire, Convert & Optimize)
Marketing & Demand Generation
(How attention is created)
Growth Foundations & Channel Selection
Content Strategy & Distribution Basics
Social Media Execution Playbook
Influencer & Partnership Campaigns
Lead Generation & Funnels
(How attention becomes leads)
Lead Magnet & Offer Design
Funnel Architecture (Simple → Advanced)
Email, SMS & Nurture Sequences
Conversion Optimization Basics
Sales & Conversations
(How leads become revenue)
Sales Messaging & Positioning
Inbound vs Outbound Sales Systems
Discovery, Qualification & Closing
Objection Handling & Trust Building
Growth Metrics & Feedback Loops
(What actually matters)
North Star Metrics & KPIs
Voice of Customer (VOC) in Growth
Experimentation & Growth Sprints
Systems, Automation & Efficiency
(How to grow without burning out)
Growth Stack & Tool Selection
Automation for Marketing & Sales
AI for Growth & Execution
Launch Execution
(Keeping and growing customers)
Your First 100 Customers
Retention, LTV & Upsells
Referrals & Advocacy Loops
PHASE 2 - RESOURCES
Still Figuring Things Out? That’s Normal.
The playbook gives you frameworks.
Sometimes you just need clarity.