February 23, 2026

How FSI Leveraged AI to Achieve a 43% Open Rate in Cold Email Outreach to Healthcare and Investment Leaders Executive Summary This case study is part of SM Services’ ongoing Digital Start up Playbook research, where we test how AI can help small businesses reach enterprise-level scale without requiring a massive internal team or enterprise-level

How SM Services Built a Scalable Creator Outreach Engine for IV20 Spirits Using AI + Automation Executive Summary This case study is part of Steven Mitt’s Services’ ongoing Digital Startup Playbook research, where we test scalable growth systems that help small teams achieve enterprise-level marketing outcomes using AI, automation, and smart targeting.  SM Services partnered

The Quiet Post That Converted – How a Low-Engagement LinkedIn Share Drove a 491-Visitor Spike in Under 72 Hours Executive Summary In B2B marketing, success is often misread. It’s tempting to measure campaign impact by likes, comments, and shares — the visible metrics. But visibility does not equal effectiveness. This case study documents how a