PHASE 1 — FOUNDATION & LAUNCH
Foundational Setup
(These are identity, clarity, and readiness pages.)
Founder Fit & Readiness
Founder Identity & Operating Style
Personal KPIs & Constraints
Early Red Flags & Risk Awareness
Business Definition
(These pages answer what to build.)
Finding the Right Business to Build
Market Research & Competitive Landscape
Problem Selection & Opportunity Sizing
Voice of Customer (VOC) & Validation Loops
Business Model & Structure
(These pages answer how it works.)
Business Model Design
Pricing & Revenue Models
Legal & Structural Formation Basics
Funding & Capital Strategy
(These pages answer how it’s financed.)
Funding Pathways (Bootstrap vs Borrow vs Fundraise)
Investor Readiness & Pitch Deck Strategy
Product & Pre-Launch
(These pages answer what gets built.)
Product Development & MVP Readiness
Pre-Launch Readiness & GTM Blueprint
Launch Execution
(These pages answer how to go live.)
Your First 100 Customers
Launch Metrics That Matter
PHASE 3 - RESOURCES
Still Figuring Things Out? That’s Normal.
The playbook gives you frameworks.
Sometimes you just need clarity.